Rapidpago
UI/UX designer and web developer
2.5 months
Figma file, motion design, and web development
Description
Rapidpago is a Venezuelan point-of-sale (POS) company that needed a robust website to sell its products and establish a professional digital presence. The project began with the design phase, went through multiple iterations, and culminated in the final code development.
General Objective
It was necessary to improve the digital presence in both form and substance, that is, to create an effective discursive strategy and user experience to achieve conversion, following cutting-edge and minimalist visual guidelines inspired by brands such as Apple and Square.
Problem
The main problem with the e-commerce site was that it didn't provide much information about the product or its target audience, resulting in little real incentive to understand what the company was selling and why it was valuable. This was in addition to promoting other after-sales services the company offered.
Research
The research began by assessing the target audience and their needs, a determining factor in directing the messages to promote the solutions the company offers. Following this, a mood board for the website's visual identity was created.
Solution
At the end of the work cycle, a platform was delivered that met the existing needs. It was an optimized platform for use and focused on sales. The complete Figma project, along with the development source code, was also delivered.
